Safaricom and Shopzetu have launched a Shopzetu Mini App on the M-PESA app, which will enable more than 7 million M-Pesa customers to shop and pay within the app.
The in-app feature gives customers options to shop for women’s and men’s fashion from more than 200 vendors within the app.
Upon payment via the app, Shopzetu will dispatch and deliver items to customers countrywide within 3 days after making an order.
We have partnered with @Shopzetu to launch the Shopzetu Mini App on the M-PESA Super App. The Shopzetu Mini App will enable more than 7 million M-PESA Super App customers to shop and pay for women and men’s fashion across more than 200 vendors within the app.
— Safaricom PLC (@SafaricomPLC) April 17, 2023
“We are delighted to partner with Safaricom and leverage their digital and financial solutions to empower our more than 200 partners. The Shopzetu M-Pesu Mini App expands our reach to more than 7 million customers while also providing Kenyans with access to a trusted and reliable source for the latest fashion trends,” said Marvin Kiragu, Shopzetu’s Chief Executive Officer.
Customers will receive an SMS with a link through which they can track their orders once shipped.
“As part of our purpose to transform lives, we are looking to empower millions of entrepreneurs across the country to grow their businesses and to run them more efficiently. By partnering with Shop Zetu, we will enable hundreds of fashion business owners to reach millions of customers on M-PESA,” added Peter Ndegwa, Safaricom Chief Executive Officer.
Through the M-Pesa Mini Apps, Safaricom is looking to support businesses on M-Pesa, especially SMEs, to have their own Android and iPhone Apps without the need to invest in most of the required infrastructure and distribution.
The M-Pesa Super App currently has more than 40 mini-apps, making it the country’s leading Super App.