Garnier has launched its green beauty proposition in the Kenyan market, catering to the rising demand for more naturally-sourced products.
The brand’s global president, Adrien Koskas, unveiled the new Pure Active AHA-BHA charcoal serum aimed at reducing acne during the launch event.
“Green Beauty will transform the way we do business. Developed with the help of our partners, experts and consumers, this initiative highlights our ambitions in this field supported by realistic and tangible goals,” Koskas said.
Garnier has been investing in green science to make headway in a fast-growing market as more Kenyans become more environmentally conscious.
The brand boasts of being the only manufacturer of natural care products with labs in Africa in Kenya and South Africa, giving it an edge in creating locally relevant game-changing products.
Garnier products are deeply rooted in green science, with its research and development department often taking the most effective natural ingredients and infused with them with decades of expertise in scientific research, ensuring its products are highly efficacious.
The brand has embarked on an educational campaign dedicated to sustainable consumption, giving consumers access to expert knowledge and real-world advice and empowering 250 million people to live greener on the planet by 2025.
Garnier is betting on these initiatives to stay ahead of the competition in the nascent face care category projected to become more sophisticated on dynamic consumer needs over the next five years.
According to Technavio, a global technology research and advisory firm, Africa’s beauty and personal care market will grow by $1.26 billion between 2020 to 2025, progressing at a CAGR of two per cent.