Meta Platforms Inc’s WhatsApp Business has been updated to provide more ease and efficiency for businesses.
The platform has more than 200 million users, a fourfold jump from about three years ago, according to chief executive Mark Zuckerberg.
Some of the updates empower customers to “create, purchase, and publish” Facebook and Instagram Ads, directly from the Business app.
All you will need is a verifiable email id and payment method.
Another update helps users to establish quick connections with their customers and scale their business with ease, the platform will soon let you send personalized messages to your prospective clients.
During Meta’s 2022 Q3 earnings call Zuckerberg disclosed that click-to-WhatsApp ads exceeded the annual revenue run rate of $1.5 billion, a year-on-year growth rate of 80%.
“I shared last quarter that click-to-message ads reached a $10 billion revenue run rate. And since then, the number of businesses using our other business messaging service—paid messaging on WhatsApp—has grown by 40% quarter-over-quarter,” Mark Zuckerberg, CEO of Meta.