Shop Zetu, Kenya’s fashion e-commerce platform, is paying close attention to new trends and investment opportunities in beauty and home decor.
“The goal is for ShopZetu to become the leading lifestyle platform. We are looking to expand our beauty, skincare, hair and home décor offerings, which are all expressions of one’s identity. We want to become a one-stop shop,” said Marvin Kiragu, ShopZetu CEO, who co-founded the startup with Wandia Gichuru, co-founder of the fashion brand Vivo.
“We believe the market for fashion is huge as clothing is a basic human need. While a big percentage of this is currently serviced by secondhand clothing, we are seeing a gradual shift to new clothing as more affordable options are introduced into the market,” said Kiragu.
“We believe that online fashion retail will leapfrog formal retail and become the largest e-commerce category in Africa.”
Data from Technavio, a leading global technology research and advisory company, estimates that Africa’s beauty and personal care market is poised to grow by USD 1.26 billion from 2021-2025, progressing at a CAGR of almost 2% during the forecast period.
In Kenya, a report from Statista states that the revenue in the Beauty and Personal Care market amounts to US$2.03bn in 2023. The market is expected to grow annually by 7.65% (CAGR 2023-2027).
The pre-seed round was led by Chui Ventures, with participation from Launch Africa, Roselake Ventures and Logos Ventures.
Shop Zetu was created in December 2019 as a multi-brand, multi-vendor online fashion marketplace offering affordable and trendy fashion, footwear, beauty, and accessory brands for women, men and kids.