Airtel Rwanda launched the ‘ConnectRwanda2.0’ campaign on October 16, aiming to provide over a million Rwandans with affordable 4G smartphones.
The event took place in the Kabarondo sector, Kayonza district and was attended by thousands of local citizens.
The initiative offers 4G smartphones to the public at a low cost of Rwf20,000, making it more accessible to a wider Rwandan audience.
Subscribers can also opt for a monthly payment plan of Rwf1,000, which includes unlimited calls and SMS across all networks and 1GB of daily internet connectivity.
Paula Ingabire, Minister of ICT and Innovation emphasized the importance of smartphones in today’s digital age.
She said that only 23 per cent of households own smartphones, which posed challenges for accessing e-government services on Irembo. She expressed satisfaction with Airtel offering 4G smartphones at just Rwf20,000.
Congratulations to @AirtelRwanda for a successful launch of #ConnectRwanda2.0! With 1,573 beneficiaries already equipped with 4G smartphones in @Kayonzadistrict today, this initiative is a bold move towards bridging the digital divide. #DigitalInclusion pic.twitter.com/rEeYRrfYmg
— Ministry of ICT and Innovation | Rwanda (@RwandaICT) October 16, 2023
Emmanuel Hamez, Airtel Rwanda Managing Director, explained that after they obtained their 4G license, they realized there was a shortage of 4G handsets in the market.
The penetration rate of 4G handsets is less than 30 per cent. So, they’ve partnered with authorities to introduce an affordable smartphone into the market.
“This is an exciting development, especially just before the GSMA summit. We’re not just making promises; we’re taking action.”
The smartphone features two cameras, 4G capability, 32 gigabytes of ROM, 2 gigabytes of RAM, and a 5-inch screen available for Rwf20,000.
This payment will provide nearly a year of service at virtually no cost. You’ll only need to pay Rwf1,000 per month.