COKE STUDIO™ is partnering with SolFest, a highly anticipated music festival hosted by Africa’s music powerhouse, Sauti Sol.
This collaboration brings music closer to fans and is particularly significant as it marks Sauti Sol’s final group performance before their hiatus, in a show aptly named “The Last Dance”.
As the official soft drink partner for the festival, Coca-Cola aims to provide a refreshing and memorable experience. This partnership is set to create an unforgettable experience for music enthusiasts.
Established in 2017, COKE STUDIO™ has gained a strong foothold in Kenya and has grown into a global phenomenon.
It continues to engage audiences through increased partnerships with festivals, listening parties, and campus tours across the country.
Isabelle Kariuki-Rostom, Coca-Cola’s Marketing Director for East and Central Africa, expressed the company’s excitement about the partnership.
She emphasized that Coca-Cola’s passion for bringing people together through music aligns perfectly with the ethos of COKE STUDIO™.
“Passion fuels everything we do at Coca-Cola, and nothing gets people moving, celebrating, and enjoying life like live music does. Music, just like sharing a Coca-Cola, brings people together, and when we mix them together, it creates real magic,” said Isabelle Kariuki-Rostom, Coca-Cola’s Marketing Director East and Central Africa.
The event promises to be a game-changer, combining musical magic, refreshment, and fan engagement.
Attendees can look forward to a range of exciting on-site activities and the opportunity to immerse themselves in the COKE STUDIO™ experience.
They will also have the chance to win exclusive merchandise and create lasting memories.
The two-day event will cater to two different fan bases, with a VIP show on Thursday 2nd November and a fan show on Saturday 4th November 2023.